TruthPoint Financial
Services Page

Project Goal: The company had a high-level services page, but wanted to provide individual details on each service. Their audience is the average person, who has little to no investing experience. Thus, it was critical to write in a way that was easily comprehended.

My Work: I began by taking a look at who my audience was and what their pain points were. Then, I was able to write in a way that they felt personally understood. I provided benefits that would immediately connect with them. And most importantly, I made the content short, digestible, and jargon-free!

Here’s an example: