Copywriting & Content Strategy
Work Process
Like most people who step into uncharted territory, you probably want to know what the heck you’re getting into before you schedule a call.
I get it! That’s why I’ve included a detailed overview of each process step so that you can fully understand the value you’ll be receiving.
But first, let me tell you about the way I approach every project and every unique person that I collaborate with.
When you work with me:
You will always be my #1 priority
I fully invest in your project, making sure I completely understand your needs
I always treat you like a friend, not a transaction
I never close out a project until you are 100% happy with the outcome.
Ok, back to my work process. Here’s what you can expect.
Step 1: Initial Meeting
I charge based on the scope of the project. In order to get a good understanding of the type of work you need from me, we’ll schedule free, 30-minute video call to review your requirements and better understand your business. Before we talk, I’ll send you a new client questionnaire so that I can come to our meeting prepared to help you.
Step 2: Project Quote
After the initial meeting, I will create a project quote and send it to you for review. In this quote, I’ll detail each project step, including meetings, edits, and the amount of time it will take me to complete the project, so that you will have a solid understanding of the work you’ll be paying for. If you agree to the price, we’ll move on to Step 3.
Step 3: Research
Once you’ve signed the quote, I will begin researching your target audience and their needs. I’ll have you fill out—and we’ll review together—an Audience Profile Questionnaire. I’ll also create a Creative Brief that details marketing objectives and your brand’s personality. With these two items in place, I’ll have a solid understanding of your brand voice and the audience we are trying to reach.
Step 4: Writing Process
This is where I take all the knowledge I’ve gained and craft the perfect copy for you! I keep your message simple and purposeful, giving you the very best version of yourself. I’ll return your copy on or before our agreed-upon deadline so that you can begin your review. We’ll then schedule a meeting to discuss any changes you may have.
Step 5: Review & Drafts
I do not limit the number of times I make changes for you. This is because I am passionate about making sure you get the outcome that you want! I will go through multiple rounds of reviews and patiently work with you to make sure you’re 100% happy with the results.
Step 6: Final Product
Once you are happy with the final product, I’ll package it together and send it your way. I’ll then send you an invoice for final services. It’s important for me to keep a relationship with all my clients. That way, I can make sure I’m readily available for you if you need my services again.