Website Copywriting
I write website copy that reflects your unique business personality and gets your brand noticed.
Here’s what you’ll get when I write your website copy:
I begin by doing a little research so I can understand the topic on a deeper level.
I then get to know your business voice and tone so I can replicate it in my writing. Don’t have one established? No worries, I can help you discover the best tone for your business personality.
After I feel fully confident in my research and how well I know the topic, I create an outline and begin to write…and write…and write—until perfection happens.
After a few back-and-forth chit chats, I create a wireframe mockup of your final web pages so that you can easily see what your copy will look like on your website.
Web copy is a huge investment! Unfortunately, most people do not realize this. We’re all on the hunt to find our ideal audience and to get them excited about what we offer. BUT, if you don’t have copy that immediately grabs their attention, you’ll lose them in a second. Don’t do this—invest in stellar copy!
Check out some of the web copy I’ve worked on lately.
Sweet Lemon Designs Case Study
As a busy art director preparing to launch her own small business design studio, Maria found that creating copy for her new website was something that did not come easy for her. And with limited time in her busy schedule, she contacted me to craft copy that would attract her ideal audience. Learn more about Maria’s story and our collaborative process.
Veterinary Solutions Direct Case Study
Dave owned Veterinary Solutions Direct for many years before coming to me. In the past, he’d gotten most of his business from word of mouth. He’s personable, reliable, and great at what he does so word of mouth was working as his only marketing strategy. However, recently he decided it’s time to really dig into marketing his business and wanted to start with his website. That’s when he found me.
TruthPoint Solutions Pages
Explaining exactly what a company does can sometimes be tricky — especially when you’re writing about investments and retirement planning. Let’s be honest, most of us don’t understand all the jargon used in the investment world. I was tasked with writing four pages that detailed different parts this retirement planning company provided. Check out how I wrote about complicated processes to the layperson.
Envoy About Us Page
About pages are one of the highest-viewed landing pages on websites. The company’s previous About Us page was 2 or 3 sentences long. When people wanted to know more about their company, they were given very little information, which eliminated a connection factor and deterred them from wanting to know more. See what I did to boost their About page, immediately creating a more likable and approachable feeling.
Mobile App Launch Landing Page
This company had recently developed a new app and wanted to create a campaign around the new launch. They needed a landing page to quickly describe the features and benefits of the new app. I highlighted the ease and convenience of the app while drawing awareness to the importance of retirement planning and stewarding money.